Vrinda Singhal is the Founder of Swizzle Syrups a premium beverage syrup brand crafting artisanal, small-batch flavoured syrups designed to elevate cocktails, mocktails, coffee, and everyday beverages at home and in the hospitality industry. Founded with the belief that the right syrup can transform an ordinary drink into an extraordinary experience, Swizzle Syrups sits at the intersection of the craft beverage movement, the rise of home bartending, and India’s growing premium F&B culture. Vrinda brings a passion for flavour, food science, and brand building to Swizzle curating distinctive flavour profiles that draw on both global cocktail culture and Indian botanical traditions. The brand operates in the premium consumer FMCG segment, with a focus on D2C channels, gourmet retail, and horeca partnerships. Vrinda’s journey reflects a broader trend of food entrepreneurs building category-defining premium brands in India’s fast-evolving beverage landscape where consumers are increasingly seeking quality, authenticity, and experience over mass-market convenience. She is active in Mumbai’s food, beverage, and startup communities, engaging with fellow founders, chefs, and bartenders who share her passion for craft and quality.