Dheep Vora is the Founder of Hachi — a premium better-for-you snacking brand based in Mumbai, built on the belief that indulgence and nutrition do not have to be mutually exclusive. Dheep brings a background in financial planning and consumer brand building to Hachi, which is positioned in the rapidly growing better-for-you snacking category that caters to health-conscious urban consumers who refuse to compromise on taste. Hachi’s product philosophy centres on clean-label formulations, honest ingredients, and modern flavour profiles that appeal to India’s evolving palate. The brand is building a direct-to-consumer presence with an ambition to scale across modern trade, quick commerce, and institutional channels. Dheep is deeply embedded in Mumbai’s startup and consumer brand ecosystem, and brings a founder’s perspective on product development, brand storytelling, and the operational realities of building an FMCG brand from scratch in India. With the Indian better-for-you snacking market growing rapidly, driven by Gen-Z and millennial health awareness, Hachi is positioned to capitalise on a structural shift in how urban India eats. Dheep’s journey reflects a growing cohort of purpose-driven food founders who are challenging the dominance of legacy snacking brands with healthier, more transparent alternatives.