Arjun Rustogi _ Naagin Sauce

Arjun Rastogi – Naagin Sauce

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Intro

Arjun Rastogi is the Co-Founder of Naagin  India’s most celebrated indigenous hot sauce brand, built on a bold, provocative thesis: that India, the world’s largest producer, exporter, and consumer of chillies, deserves its own iconic chilli-based condiment brand that celebrates Indian flavours without compromise. Founded in 2019 alongside Mikhel Rajani and Kshitij Neelakantan, Naagin disrupted the Indian condiment market where the best-selling hot sauce was an American product made from Mexican chillies by creating chef-curated, chilli-forward sauces that speak authentically to India’s palate, heat preferences, and culinary heritage. Naagin has served over one million customers, built a loyal community of heat enthusiasts and home chefs, and expanded aggressively across D2C, e-commerce, and the HORECA sector. In 2025, the brand raised Rs 18 Cr from 360 ONE to scale retail, exports, and manufacturing capabilities underscoring investor confidence in Naagin’s potential to become the defining flavour brand of the next generation of Indian consumers. Arjun is a passionate advocate for clean-label condiments, authentic Indian ingredients, and the premiumisation of India’s sauce and condiment category. He brings deep consumer insight, brand building expertise, and a founder’s conviction to one of India’s most culturally resonant food brands.

Expertise

Specialization
  • Hot Sauce & Condiment Brands
  • Indian Chilli & Spice Innovation
  • D2C & E-commerce Growth
  • Horeca & Institutional Sales
  • Clean-label FMCG
  • Consumer Brand Community Building

Offerings

I can offer
  • D2C Food Brand Building
  • Condiment & Sauce Category Advisory
  • Consumer Brand Scaling Strategy
  • Horeca & Export Market Entry
  • Clean-label FMCG Innovation
  • Startup Fundraising & Growth

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