Juhi Santani is the Founder, Director, and Creative Head of Retale Design Solutions a Bengaluru-based boutique retail design agency with over 21 years of design excellence across interiors, architecture, and spatial graphics. A CEPT University alumna and Goldman Sachs 10,000 Women programme participant, Juhi has spent two decades working at the intersection of brand identity and physical retail environments  both as an in-house brand team designer and as an independent consultant. She has collaborated with 160+ brands and executed 2,000+ commercial stores across three continents, serving categories ranging from fashion, lifestyle, and jewellery to QSRs, F&B, cafes, and office environments. Her client roster includes global brands like Tommy Hilfiger, and she is equally adept at helping emerging startups build their first offline retail presence with the same rigour as legacy brands. Recognised as a LinkedIn Top Design Voice, Juhi runs Retale Myth-ology  a newsletter and content series demystifying retail and F&B design for founders building offline. She leads a multidisciplinary team of architects, interior designers, and graphic designers trained in the fundamentals of retail consumer psychology, wayfinding, visual merchandising, and brand experience.